Had to go into the City late Thursday afternoon. It was raining, cold and dreary. So I was somewhat surprised to see a line of people outside a telco store that extended around the corner and halfway down the block. Then I remembered... … [Continue reading]
Aldi’s Reclusive Billionaire Founder Dies
Theo Albrecht, co-founder of the Aldi discount supermarket chain passed away last Saturday... "Aldi's reclusive founder dies, age 88". I've mentioned before my admiration for the Aldi business model and their marketing, if not always for their … [Continue reading]
Why You Might Want To Think About Your Brand Archetype
A Direct Response Copywriter talking about "Brand Archetypes"? Surely not! Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne... One of the principles of classic direct response marketing and copywriting is … [Continue reading]
Looking Ahead – Marketing Calendar August 2010
As winter draws to a close here in Australia, not too much on the calendar. There's a bank holiday in NSW and Show Day up in Queensland. September 1 is the "official" start to spring, so you could do some of the preparation work and "pre-launch" … [Continue reading]
“Strange But True” – 11 July 2010
I've mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like "National Enquirer" and "Cosmopolitan" to glean ideas for headlines, stories, trivia and tidbits of potentially … [Continue reading]