Recently had the chance to interview my good mate Pete Godfrey, one of Australia's (the world's even!) best direct response copywriters. The topic was what Pete calls the "Business Profits Triangle"... ...how mindset, marketing and copywriting … [Continue reading]
Marketing Secrets From Tyler Perry
...plus some inspiring life lessons as well. Now, I confess, I had never heard of Tyler Perry until I came across this article... "Interview: Tyler Perry, movie mogul" The guy has a multi-million dollar media empire but is little known outside … [Continue reading]
Business, Marketing And The Full Tilt Boogie
Ace copywriter John Carlton has a new post on his blog titled... "Full Tilt Boogie" What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It's something I've discussed … [Continue reading]
Marketing…Beware Of The Shark!
...or more specifically, beware of "Jumping The Shark" in your marketing. For those of you not familiar with the expression, "Jumping the shark" means... … [Continue reading]
Marketing And Movie Trailers – The Town
Came across this upcoming movie that has been attracting interest from a number of movie buffs. Main point of interest is that Ben Affleck not only stars but also directs. Er..."So what?" you might ask. Well, Ben's debut at directing "Gone Baby … [Continue reading]