For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent…
The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019
The subtitle “How to survive and prosper during the great deflation of 2014-2019” pretty much sums up the contents.
If you’re not familiar with Harry Dent he is a well-known economic forecaster and consultant who has written a series of books starting with “Our Power To Predict” back in 1989. If you’re wondering why you should pay any attention to him, put simply he has been broadly right in his predictions. In “The Great Boom Ahead” in 1993 he predicted a long period of economic expansion and general prosperity up until around 2010 with recession and more difficult times to follow for at least the next decade.
More specifically, Dent bases his forecasts on a clear model so you can easily follow his methodology and decide for yourself if it makes sense. From the new book…
“Throughout his long career as an economic forecaster, Harry Dent has relied on a not-so-secret weapon: demographics. Studying the predictable things people do as they age is the ultimate tool for understanding trends. For instance, Dent can tell a client exactly when people will spend the most on potato chips. And he can explain why our economy has risen and fallen with the peak spending of generations, and why we now face a growing demographic cliff with the accelerating retirement of the Baby Boomers around the world.”
People like Dan Kennedy regard Dent highly, even if they don’t always agree with his forecasts.
The current book is an update on his long term forecasting model. It starts out with…
