Master copywriter Michel Fortin shares his marketing predictions for 2012…
Michel is an outstanding copywriter and marketer who tends to have his finger on the pulse of the marketing world. Had the opportunity to meet him and speak at length when I attended the “Breakthrough Copywriting” seminar a few years back. Someone always worth listening to, in my opinion.
Anyway, Michel has only 3 picks…
1. Mobile commerce is going to explode
Wouldn’t argue with this. Now, I confess I am something of a techno-dinosaur when it comes to mobile devices. My teenage niece was highly amused at my rather old, 2G mobile phone.
However, even I have noticed how many of my friends and acquaintances (particularly the younger ones) are using their mobiles as a major, even the primary, way to accesss the internet.
The importance of mobile will vary depending on the nature of a business and how the clients prefer to access information. So for many “bricks and mortar” businesses, mobile will be very important and will have a very high potential payoff and a source of competitive advantage.
2. Bye-bye desktops and laptops
Not quite what it sounds like…
…but it’s all about ease of use and the increasing variety of ways to connect with the internet.
3. Convergence finally starts taking shape
Something of a follow on from the second prediction. Again it’s all about how people connect on the internet and how they use it.
Read the whole thing…
…and ponder how these 3 trends will impact your business in 2012.