OK, at this time of the year (and usually into January) it’s the custom for experts and commentators to comment on the trends and other developments they see for the year ahead.
Here’s one of the first that I’ve seen from the folks at Trendwatching.com.
They picked out “12 Crucial Consumer Trends For 2012”.
The first 3 are..
1. Red Carpet
In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services and perks, and in general, lavish attention and respect.
2. DIY Health
Expect to see consumers take advantage of new technologies and apps to discreetly and continuously track, manage and be alerted to, any changes in their personal health.
3. Dealer Chic
In 2012, not only will consumers continue to hunt for deals and discounts, but they will do so with relish if not pride. Deals are now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.
Read each of those items in full…
…plus discover the other 9 trends…
…all at “12 Crucial Consumer Trends For 2012”.
Not sure I agree with all of the points made. However thought provoking and intelligent comment that’s worth taking a look at…
…and ponder what implications these might have for your marketing in 2012.