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Always Worth Giving Customers A “Second Chance”…

…when there’s a plausible reason.

Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”.

Now, at the beginning of the year many people make new resolutions to lose weight or get fit.

And Kellogg’s take advantage of this in their advertising at the beginning of the year (they have a Special K “2 Week Challenge”, for example).

But, of course, most people’s resolutions rarely last beyond the first week of the year.

So, I thought it was a clever piece of copywriting from Kellogg to use the headline…

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Copywriting Books That Shaped The Business – Take 1

Penguin Books in the UK have a “Great Ideas” series of books that they describe as…

“…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.”

It occurred to me that it would be useful to have a similar list of the books that have shaped copywriting and direct response marketing as we know it today.

So, I’ll be contacting a range of top copywriters and marketers to get their suggestions as to which books should be included.

To kick off the series, here are the books recommended by Clayton Makepeace over at his site “The Total Package”.  I’ve edited the list slightly to concentrate on older books that represented a significant step forward in the practice of copywriting and direct response marketing…

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Copywriting Notes – Seven Lost Secrets Of Success

I confess.

I’m addicted to books and book stores!

Now, this has benefits of course.

For a copywriter, bookstores are a great source of ideas and market information.

And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale.

It’s called…

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Meanwhile, Over At The Magic Kingdom…

…are recession worries starting to recede?

Stumbled across this great article about marketing at Disney World and how the folks over there are viewing economic conditions over the next year or so.

It’s from a gentleman called Jim Hill and the article is titled…

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