Couple of recent articles in the UK “Daily Telegraph” caught my eye and point to some potential bright spots amid the current economic gloom…
…and might give copywriters and marketers some ideas.
The first is…
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today…
…I am delighted to have the thoughts of David Garfinkel.
David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the world today.
He also has a vast knowledge of both marketing and business history.
Here is his list of the copywriting books (and works) that have most influenced the industry…
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5” launch.
The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content.
Now the folks at Stompernet have re-released the program with a “Recession-Busting” payment plan.
And according to internet marketing maven Frank Kern (who is on the “inside” with the Stompernet guys) the promotion is producing a conversion rate of an incredible…
“Scientific Advertising In The 21st Century” – Part 20 “A Name That Helps”
“A Name That Helps” is the subject of chapter 20 of the copywriting classic “Scientific Advertising” by Claude Hopkins.
In this chapter, Hopkins shares his thoughts and experience with product names, with examples of names that can help the selling process along with some potential pitfalls.
This sums up his overall philosophy about product names…
A Surprising Benefit Of The Economic Downturn…
…for smart copywriters and marketers.
Reading through the January edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” I was struck by this (2 part) profound insight from Pete…