Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
I find email marketing and copywriting a topic where there is often contradictory advice.
Some of that, I suggest, is because there are different ways to be “right”.
And what works is often dependent on the particular situation and the relationship between the source and the list.
For example…
…of this example of “How Not To Swipe”.
“Swiping” is undoubtedly a very powerful and useful technique…
…when used correctly, that is.
All too often, however, unscrupulous marketers and copywriters simply copy an ad…
…without understanding why the ad or promotion worked.
Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately.
That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across.
I had hoped the interview would be available on Clayton’s blog, but alas that is not the case.
However, I did come across this “Q&A” with Drayton that contains a number of valuable insights for copywriters and marketers.
Without further ado, over to you Drayton…
Couple of recent articles in the UK “Daily Telegraph” caught my eye and point to some potential bright spots amid the current economic gloom…
…and might give copywriters and marketers some ideas.
The first is…
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today…
…I am delighted to have the thoughts of David Garfinkel.
David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the world today.
He also has a vast knowledge of both marketing and business history.
Here is his list of the copywriting books (and works) that have most influenced the industry…