Marketing – Page 88

Simple Marketing Tip From A Baker To Boost Sales…

I’ve been re-reading a number of old newsletters from marketing maestro Jay Abraham.

One of the points Jay makes is to allow your clients to purchase in the amounts and terms that suit them.

So it’s always worth testing an option for the customer to “buy in bulk”.

This is quite common in mail order campaigns for consumable products (vitamins or cosmetics, for example) where you’ll often see 3 options (1, 3 or 6 units for example).

Now, I came across a slight variation of this idea today at my local “Bakers Delight” shop…

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Marketing Lessons From…Mixed Martial Arts??

One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle.

We seem to share the same love of movies and I like his somewhat quirky style.

But I wondered if he had gone too far with this post…

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Another Benefit Of Having A Marketing Calendar

Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”.

In the “Marketing Savvy Department” Pete makes this observation…

“To build a solid relationship with your customers you need to stay in contact on a regular basis.”

Now, of course, you need a reason to contact your clients, otherwise…

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“Scientific Advertising In The 21st Century” – Part 21 “Good Business”

With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins.

As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea.

That is…

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Looking Ahead – Marketing Calendar March 2009

Time for this month’s look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign.

March is a relatively thin month…

…but St Patrick’s Day (March 17) provides a potential opportunity.

Slightly more off beat, the Spring Equinox (in the Northern Hemisphere) or Autumn Equinox (Southern Hemisphere) is on March 20/21, depending on location.

In the UK it’s Mother’s Day on March 22.

Coming up in April is Easter which is a “biggie”, so worth planning ahead for that.

And this month, of course, we have Valentine’s Day this Saturday.

As always, if I missed something noteworthy, please feel free to post a comment.

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