In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”.
By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…
Copywriting Notes – Seven Lost Secrets Of Success
I confess.
I’m addicted to books and book stores!
Now, this has benefits of course.
For a copywriter, bookstores are a great source of ideas and market information.
And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale.
It’s called…
Meanwhile, Over At The Magic Kingdom…
…are recession worries starting to recede?
Stumbled across this great article about marketing at Disney World and how the folks over there are viewing economic conditions over the next year or so.
It’s from a gentleman called Jim Hill and the article is titled…
Copywriting Gold Found In Bird Droppings?*!?
Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”.
You see…
Russian Roulette For Business Owners…
…who don’t use direct response marketing and copywriting.
In the UK “Daily Telegraph” is this article…
“Marketing Spend Falls At Sharpest Rate For Nine Years”.
A recent survey found that…