Penguin Books in the UK have a “Great Ideas” series of books that they describe as…
“…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.”
It occurred to me that it would be useful to have a similar list of the books that have shaped copywriting and direct response marketing as we know it today.
So, I’ll be contacting a range of top copywriters and marketers to get their suggestions as to which books should be included.
To kick off the series, here are the books recommended by Clayton Makepeace over at his site “The Total Package”. I’ve edited the list slightly to concentrate on older books that represented a significant step forward in the practice of copywriting and direct response marketing…