I’ve been following the case of convicted swindler Bernie Madoff with some interest.
The amounts involved are quite mind-boggling…
…he’s reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!).
Now, many (if not all) great swindles rely on a shrewd understanding of human nature…
…and so can provide marketers with some useful insights.
In the case of Bernie Madoff, what caught my eye was…