Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…and direct response copywriters, of course.
This is a true story…
A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school.
One thing he loved to do was visit the local zoo where he especially enjoyed watching the lions and tigers. He was fascinated by the way they stretched and by their sheer grace and power.
Now, as the young boy grew up and became a teenager, an ugly problem emerged.
Every now and again, I come across a piece of advertising copy…
…usually a headline or tagline of some sort…
…that is absolutely breathtaking in its utter inanity and stupidity.
Bear in mind, that as a direct response copywriter I read a lot of ads and see a lot of mediocre advertising. So I’m not easily shocked.
However, when I saw this… [Read more…]
Continuing with my investigation of Twitter and how it might be of use in marketing, there’s an excellent post by top copywriter and marketer Michel Fortin titled “Tweet Fearlessly, Block Ruthlessly”.
Don’t be put off by the title. Although it’s quite a long post it contains some valuable insights into what Twitter is all about.
Namely, it’s all about…
Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good.
In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate.
Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective (which may not always be maximum revenue…at least in the short term).
But, let’s face it, most businesses don’t test as much as they should and in many cases you need a “best guess” to start with.
…couldn’t believe this item I came across today…
“The 125 year-old maker of the Swiss Army knife is branching out into…
…cutlery, watches, shirts and perfume.”
Cutlery, maybe.
Watches, at a pinch (I actually have a “Swiss Army” watch that I bought some years ago…perhaps that was a one-off at the time).
Shirts and perfume???
Look…