…well worth your attention.
Before that…
“Happy 4th of July Weekend!”
…to all in the U.S.A.
Back to the two new marketing books.
The first is…
Another Great Marketing Video…
…from Billy Mays.
After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials.
Love the part with the truck! Who wouldn’t want some of this stuff!
My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
Marketing – Australia’s Most Trusted Brands
The July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey.
For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3.
The rest of the top 10 are…
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway…
…30 years ago yesterday on 1 July 1979…
…the very first Sony Walkman went on sale in Japan.
This really was a breakthrough product in how people could choose to listen to music.
Sure there had been portable transistor radios before…
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me.
However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street Journal” and the “Financial Times”!).
And, despite Michael Jackson’s unusual lifestyle and often questionable behaviour, there’s no doubt he was a giant in the world of pop music…
…plus he was a pioneer in the use of video in marketing pop music (more about the “Thriller” video later).