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The Passing Of Michael Jackson – One Marketer’s Observations

Michael Jackson Off The WallI pondered whether or not to post some comments about the death (and life) of Michael Jackson.  Dwelling on the misfortunes of celebrities seems a little ghoulish to me.

However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street Journal” and the “Financial Times”!).

And, despite Michael Jackson’s unusual lifestyle and often questionable behaviour, there’s no doubt he was a giant in the world of pop music…

…plus he was a pioneer in the use of video in marketing pop music (more about the “Thriller” video later).

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Marketing Today – Twitter Part 4

Twitter ManifestoOK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!).

However, got a lot to catch up on including some more movie trailer reviews, news on some great new books on direct response marketing…

…plus some observations on recent online marketing campaign…

…and maybe some thoughts about Michael Jackson.

Today, I want to resume our look at Twitter and I’m going to point you towards an excellent piece…

“The Twitter Manifesto Remix…”

…by Randy Gage.

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Marketing Lessons From The Demise Of General Motors

General-Motors-BlundersYou’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”.

(There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.)

Hard to believe now, but GM was once seen as a paragon of managerial and business excellence.

Alfred Sloan’s “My Years With General Motors” is rightly seen a classic business book.

The marketing lessons it contains were reviewed by Jack Trout in chapter 2 of his book “Big Brands, Big Trouble”…

…and many of GM’s problems were the result of forgetting what had made them successful in the first place.

It’s a fascinating story…

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Urgent! Facebook Marketing Land Rush…

Hey…I know I don’t comment too much about social marketing…

…but there’s something happening that you need to know about.

As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page.

So instead of something weird and hard to remember, you can have…

http://www.Facebook.com/YourName

So, of course, you can use your own name or your business name.

BUT…in this virtual “land grab” it’s first come, first served.

So, if you haven’t already done so…

…might be a good idea to head on over to Facebook at…

http://www.facebook.com/username

…and “claim” your name or your business name.

UPDATE:

And this sort of thing is what you want to avoid with your name or business…

“Cybersquatters Move In On Facebook”

“Thousands of people have registered the names of celebrities, well-known companies, the royal family and politicians on the social networking website Facebook.”

Looking Ahead – Marketing Calendar July 2009

july-2009-marketing-calendarTime to look ahead to July at events and holidays that can be used to build a marketing promotion around.

From now on, I’ll have two parts to these posts.  The first will look specifically at Australia.  The second will be primarily North America with some other major events included if they broadly of interest.

July is a month where calendar linked events are thin on the ground in Australia…

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