Better Conversion Tip #7 – Have a “3C” Call To Action
In any form of direct response marketing, the objective is to get the prospect or the visitor to your site to take a specific action.
The “Call To Action” is how you communicate that desired action to the visitor.
For best response, the Call To Action should be…
1. Clear (as to exactly what you want them to do)
2. Consistent (with the rest of the copy on the page)
3. Compelling (with a clear and attractive benefit to taking the action)
For example…