Marketing – Page 61

Still Got Those “Someone Else Made All The Money” Marketing Blues

This caught my eye today…

“Last of the legendary Delta bluesmen”

…noting the passing on to the great gig in the sky of bluesman David “Honeyboy” Edwards.

I confess I had never heard of Mr Edwards until today…

…but like many rock fans have acquired an interest in the blues over the years.

The mystique of the Delta bluesmen continues to exert a fascination.

One of the greatest was the truly legendary Robert Johnson…

…and part of “Honeyboy” Edwards’ claim to fame is that not only did he play with Johnson…

…but was there the night the “King of the Delta Blues Singers” was poisoned in a Mississippi juke joint in 1938.

Great article that includes a timeless marketing lesson…

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Better Website Conversion Tips – Part 11

Better Conversion Tip #11 – Test Different Testimonials

If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are those who your target market knows within the subject of your niche. Selling a guide to home repairs? Then you’d want a “Bob Villa” or similar type. Selling a magician-themed product? Then having David Blaine endorse your product is a good idea.

(More about that topic in a previous post “Celebrities And Direct Marketing”.

And even if you can’t get Mr. Blaine to give you feedback, you can always use a 3^rd party testimonial (just check on the legality of copying a quote in the manner you’re using it).

What are 3rd party testimonials?

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Better Website Conversion Tips – Part 10

Been a while since the last in this series of “Better Website Conversion Tips”.

Apologies dear reader!

You can find the previous post in the series at…

“Better Website Conversion Tips – Part 9”.

Here’s the next in the series…

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Better Conversion Tip #10 – Test Credibility And Proof

Another thing you’ll want to test is adding pictorial proofs, things like credit card logos, the Better Business Bureau seal and other trade or professional logos. Scanned documents and screen snapshots showing results and offering additional graphical proofs can also be helpful.

Another seal of approval that you can obtain that promotes your integrity as a businessperson is by signing the Business Ethics Pledge at http://www.business-ethics-pledge.org.

Always ask yourself what you could add to remove the “too good to be true” mentality.

And the flip side is often true. Sometimes you want to…

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It’s Not The Mousetrap…It’s All About The Marketing…

Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing…

The full article “a better mousetrap” contains a number of interesting points and well worth the read.

Two big points to consider…

1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are enough people going to care to make the product a winner? The article talks about a new book with an interesting approach to this issue; AND…

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