Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Saw this item (with the lead “Recipe For Disaster”)…
“Classic menu items and why chefs hate them”
…and was reminded of a surprisingly common marketing blunder.
Namely…
… that a company or marketer gets tired of a promotion and stops it…
…before the market actually loses interest.
The result at a minimum is not making the most of that particular campaign.
At worst…
I confess I was absolutely intrigued when I came across this item…
Apparently, Mike is not the ideal brand ambassador…
“He doesn’t have a job, he’s not someone girls want to date because he doesn’t treat them well, and guys don’t want to be him. He doesn’t fit the ‘hot boy-next-door’ image.”
I think Mike could be on to something here! Imagine the possibilities…
With the arrival of September, we’ve come to the start of the run-in to the end of the year.
In Australia, it’s the beginning of spring…
…and in the north it’s the end of summer and back to work and school.
On September 23, it’s the autumn equinox in the north and the spring equinox in the south (the time will vary, depending on your location).
Events specific to Australia…
Sep 1 – National Wattle Day AND First Day Of Spring
Sep 3 – Australian National Flag Day
Sep 4 – Fathers Day
There’s also the nation’s biggest flower festival, Floriade, in Canberra from September 17 to October 16.
Around the world…
Been a while since I featured one of Tom Fishburne’s wonderful cartoons…
…and this I think is a classic.
Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use!
However, there’s a serious marketing point here…
Time for our monthly look ahead for event-based marketing opportunities in August 2011.
Frankly, it’s a lean month both in the northern and southern hemispheres.
In Australia, it’s the middle of winter and in the north it’s the lazy days of summer.
So, you’ll need to look for more offbeat occasions, business-linked reasons and reasons linked specifically to your circumstances.
In Australia, there is a Bank Holiday in NSW on August 1 (quirkily, this is an old-style Bank Holiday where it’s only the banks who have the day off). In Queensland, it’s Queensland Show Day on August 17.
It’s also the Sydney Fashion Festival August 22-26 (apologies to other Australian states for local events I may have missed!)
Elsewhere…