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Better Website Conversion Tips – Part 11

Better Conversion Tip #11 – Test Different Testimonials

If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are those who your target market knows within the subject of your niche. Selling a guide to home repairs? Then you’d want a “Bob Villa” or similar type. Selling a magician-themed product? Then having David Blaine endorse your product is a good idea.

(More about that topic in a previous post “Celebrities And Direct Marketing”.

And even if you can’t get Mr. Blaine to give you feedback, you can always use a 3rd party testimonial (just check on the legality of copying a quote in the manner you’re using it).

What are 3rd party testimonials?

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Better Website Conversion Tips – Part 10

Been a while since the last in this series of “Better Website Conversion Tips”.

Apologies dear reader!

You can find the previous post in the series at…

“Better Website Conversion Tips – Part 9”.

Here’s the next in the series…

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Better Conversion Tip #10 – Test Credibility And Proof

Another thing you’ll want to test is adding pictorial proofs, things like credit card logos, the Better Business Bureau seal and other trade or professional logos.  Scanned documents and screen snapshots showing results and offering additional graphical proofs can also be helpful.

Another seal of approval that you can obtain that promotes your integrity as a businessperson is by signing the Business Ethics Pledge at http://www.business-ethics-pledge.org.

Always ask yourself what you could add to remove the “too good to be true” mentality.

And the flip side is often true. Sometimes you want to…

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It’s Not The Mousetrap…It’s All About The Marketing…

Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing…

 

The full article “a better mousetrap” contains a number of interesting points and well worth the read.

Two big points to consider…

1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are enough people going to care to make the product a winner?  The article talks about a new book with an interesting approach to this issue; AND…

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Celebrities And Direct Response Marketing

There’s a solid marketing reason for including the picture on the left of a hot, sexy woman.

Read on to discover the answer…

…but before that let’s look again at celebrities and marketing.

In a previous post we considered…

“Celebrity Perils In Marketing”.

Let’s now consider how, if at all, we can use celebrities in direct response marketing and copywriting.

First up a mistake to avoid…

“Oops! How NOT To Use Celebs Like Naomi Campbell In Your Marketing”.

Then, here’s how you can “piggy back” off of celebrities in the news…

“What I Learned From Barack Obama About Copywriting”.

But what about actually using celebrity endorsements in your promotions.  Should “hard-core” direct marketers even bother?

Well…

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