Marketing – Page 59

Info Products For Marketers Made Easy – Part 2

In the previous section of this series…

“Info Products For Marketers Nade Easy – Part 1”

…we looked at how you can use Private Label Rights material to create your own Info Products to use in marketing.

In this nest section we look at…

Creating Info Products From Article Content

One cost effective method of creating a special report or even a mini-ebook is by combining a series of high quality articles together into one product.

This is a lot easier and less daunting than creating a product from scratch.

The key step is to create the basic framework and structure and then you can add articles in the appropriate spots.

Here are 3 sources of articles…

Article Source #1 – Your Own Content

If you write a blog or even your own articles, you’ll already have a store of material that could be used. Take a look at what you have, you might be surprised. It’s easy to overlook material that you might have written some time ago. If you’ve been writing a blog for any length of time, you might well have dozens of articles that could be used in a new Info Product for marketing.

[Read more…]

Halloween…SCARY Marketing Mistakes You Might Be Making…

…and not just at Halloween time but all year round!

OK, I confess that the primary reason for this post is to give me an excuse to use my special Halloween CopyDoodles like this one…

But I have to say it is FRIGHTENING how much money you might be missing out on through SCARY marketing mistakes!

In a previous post marketing maestro Drayton Bird revealed…

“20 Ways To Make More Money From Your Marketing”

…and a number of those tips were actually things to avoid…

…because of their TERRIFYING consequences!

We’ve also looked at…

“Are You Guilty Of Any Of These Marketing Sins?”

[Read more…]

VIDEO – 20 Ways To Make More Money From Your Marketing

Want more sales rolling in and more cash piling up in your account?

20 concise direct response marketing tips from the great Drayton Bird in this video…

“20 Ways Video”

Tip #1 – Write in plain English that your reader can easily understand, rather than obscure corporate-speak jargon

Tip #2 – The value of testing and a surprising result that may annoy sticklers for correct punctuation

For the remaining 18, watch the video.

Why is the great man dispensing these valuable tips free of charge?

[Read more…]

Info Products For Marketers Made Easy – Part 1

In a previous post…

“Info Products For Marketers Made Easy – Introduction”

…we looked at how marketers can use Info Products in a number of different ways (including lead generation and as bonuses).

In this post we look at the first way marketers can speed up the process of creating unique and high quality Info Products.

Creating Info Products From Private Label Rights (“PLR”)

Private Label Rights Content (“PLR”) is material that was created by a developer who has agreed to distribute licensing rights that provide marketers with the opportunity to revamp, re-package and resell the product as their own creation.

Consider the possibilities if you knew exactly how to take existing content and transform it into a brand new info product that you could use as your own without ever having to lift a finger in developing anything yourself.

This is exactly how thousands of marketers have boosted results without ever having to invest a lot of time and money into creating their own products from the ground floor up. They simply take existing material, rework it so that it’s essentially a fresh new product and use it as part of their marketing strategy.

But you can do more and make it even better.

[Read more…]

Info Products For Marketers Made Easy – Introduction

Even if you’re not in the “Information Marketing” business…

…if you are serious about success as a direct response marketer you need your own high quality “Info Products”.

You need them for…

1) Lead generation

2) Building credibility and TRUST and establishing your authority as an expert in your field

3) Premiums (or bonuses) to add value to your main product offerings

4) Rewarding your customers, promoting loyalty and improving retention

5) Products in their own right as a complement or extension to your main line of business

Put another way, Info Products are a great answer to the problem of having something “Free” to give prospects and customers…

…without devaluing your primary product.

They are a way to stand out from the crowd, explain why the prospect should do business with you rather than the competition…

…and gain TRUST by demonstrating your expertise and giving something of value in advance.

BUT…there’s a problem of course.

[Read more…]

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