November…
…and in Australia that means…
…the Melbourne Cup!
This year it falls on Tuesday, November 1.
November 11 is Remembrance Day.
Outside of that, there are no purely local events of note.
Melbourne Cup traditionally marks the beginning of the run-in to Christmas…
…so start preparing those Christmas and year end promotions.
Elsewhere…
…in the USA, November means “Thanksgiving”…
…that this year falls on Thursday, November 24.
And the following day, of course, is “Black Friday”…
…shopping madness and the beginning of the Christmas season.
For readers not aware of the origins of the term “Black Friday”…
…it’s because on that day, it’s reckoned that most retailers get into profit…
…”into the black” in accounting-speak…
… for the year.
Other events of note…
Nov 1 – All Saints Day
Nov 5 – Guy Fawkes / Bonfire Night (UK)
Nov 8 – Birthday of Bram Stoker (author of “Dracula”)
Nov 11 – Veterans Day (USA) / Remembrance Day (UK)
Nov 13 – World Kindness Day
Nov 14 – World Diabetes Day
Nov 17 – World Philosophy Day (also Coping With Uncertainty Day)
Nov 21 – World Television Day (also World Hello Day!)
Nov 24 – Thanksgiving (USA)
Nov 25 – “Black Friday” (USA)
Nov 30 – St Andrew’s Day
More off beat anniversaries to be found over at www.BlueMountain.com in the “On This Day” section.
Finally, on November 18, 1477 the first dated book to be printed in the English language…
…Dictes and Sayenges of the Phylosophers…
…was published in Westminster, England, by William Caxton.
On that literary note…happy marketing!
UPDATE (26 October 2011):
Just realised there is a “numerical” event coming up in November, namely the 11th can be expressed as “11-11-11”. There’s not always an obvious way to use items like this, but always worth keeping them in mind and looking for links to your business and what you’re marketing.