In a previous post…
“Info Products For Marketers Made Easy – Introduction”
…we looked at how marketers can use Info Products in a number of different ways (including lead generation and as bonuses).
In this post we look at the first way marketers can speed up the process of creating unique and high quality Info Products.
Creating Info Products From Private Label Rights (“PLR”)
Private Label Rights Content (“PLR”) is material that was created by a developer who has agreed to distribute licensing rights that provide marketers with the opportunity to revamp, re-package and resell the product as their own creation.
Consider the possibilities if you knew exactly how to take existing content and transform it into a brand new info product that you could use as your own without ever having to lift a finger in developing anything yourself.
This is exactly how thousands of marketers have boosted results without ever having to invest a lot of time and money into creating their own products from the ground floor up. They simply take existing material, rework it so that it’s essentially a fresh new product and use it as part of their marketing strategy.
But you can do more and make it even better.
By tapping into the highest quality sources online and spending a bit of time revamping the material you can create Info Products that represent your own brand and professional style.
You’ll find there is plenty of good quality private label material online, regardless of your industry or niche.
Remember, however, that when using private label content to create your own info product, you absolutely need to spend some time tweaking the content.
It’s NEVER a good idea to use PLR content in its original form, because despite the quality, it can still be improved by simply going over the material, eliminating unnecessary information, and of course, injecting your own personal style and brand into the content.
You also want to modify the content so that it is not identical to what other people are selling. You’d be surprised at just how many people fail to make simple changes that would improve PLR content, and by spending just a bit of time making the info product your own, you will be able to use existing material to develop a brand new release.
To help you get started, here is a check-list of things you should do when using private label content to create your own Info Product to use in your marketing.
1. Review The Material
If you are planning on using a private label based ebook, make sure that you read over the content yourself so that you can get a feel for the overall quality, as well as the flow of the material. Don’t assume that the material is of high quality and can be used unchanged without personally reviewing the entire document.
If you are going to give the content your personal stamp of approval, and feature it as your own info product, you want to make absolutely certain that the info-product represents your brand in a positive way.
After all, you are going to be using this Info Product to support your marketing actions. Every single point of contact with a prospect or customer impacts on their impression of you, your company and your brand.
It’s particularly important when using Info Products for lead generation as this will often be the first time the prospect has come into contact with you.
As the saying goes, you don’t get a second chance to make a good first impression!
2. Change The Product Title
This is very important, especially if you want the shield the fact that your Info Product was originally private label material. Consider what titles you could use that would attract attention.
For example, rather than “The Complete Guide To Marketing For Professional Service Firms”, consider “Insider Secrets Of Marketing For Professional Service Firms”.
Remember, the title of your product will appear on the graphics that you use to represent it on your sales page as well as within advertising campaigns.
3. Change The Table Of Contents
The first thing I do after reviewing a potential private label product that I am going to rebrand as my own is to change the table of contents titles.
We want to avoid changing the actual structure of the table of contents, otherwise the content might not make sense or flow properly, however by simply changing the titles of every chapter within the info product, we can eliminate the chance that someone will identify our info product as originating from PLR.
4. Edit The Content
This step takes a bit more time, but it’s an essential part of re-branding private label content into your own information product. While you don’t have to rewrite the entire document, you should spend some time re-phrasing and in some cases, better explaining the material.
Depending on the quality of the private label content that you are using, only slight editing may be required, and if you are unable to do this yourself, you can easily outsource the work to a freelance writer for a nominal fee.
However, if the quality of your material doesn’t require a lot of improvement, you should still modify the content just enough so that it represents your brand and style.
(a) For example, when you read through the material does it sound like something you would write?
(b) Could you explain it in your own words better or more clearly than the original author did?
(c) What could you add into the document to expand on the information so that the reader better understands the topic?
Your style is going to be different from anothers, and it’s important that you incorporate your own voice and phrasing into the Info Product itself.
You want people to become familiar with you, your brand and ultimately your message. Another writer’s method and style will not necessarily reflect your own, and you should take the time to blend in your own voice into any existing content you decide to use.
You’d be surprised just how much of a difference this will make in helping you grow your own brand and become an authority by customers being able to instantly recognize your style in future Info Products.
There are always improvements that you can make so that the info product becomes more aligned with your personal style. You want people to see consistency in your work and in every info product that you release, and one way of making sure this happens is by always proofing and editing every PLR document you use.
5. Add Your Finishing Touches
When it comes to finishing the info product so that it’s ready for distribution, you want to be sure to add your name, and website URL to the product. You should also edit the header and footer of the document so that it includes a title and contact details.
Remember to remove any weblinks in the document that are not relevant for your purposes. Many PLR documents will include affiliate links to products and other resources linked to the main topic.
You should also consider adding cover graphics to represent your product and give it a higher perceived value. You can hire a freelance designer relatively cheaply or there are a number of inexpensive programs available to create such graphics.
Finally, and most importantly, remember to include the relevant “Call To Action” in your Info Product.
Remember, if you’re using an Info Product as part of your marketing, there is an ACTION you want the prospect to take.
It could be as simple as directing them to your website or it could be a an invitation to take up a specific offer.
Whatever the action, makes sure it is clear what you want the prospect to do and that it is prominent in your Info product (without being annoying).
Take a final run through of the document, and give it your stamp of approval!