…”Thank You” for the gift…
…BUT go and read Chapter 13 of “Scientific Advertising” IMMEDIATELY!
End of memo.
This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of London).
Now I certainly noticed the slightly bulky package amongst the mail…
…a reminder of the effectiveness of “lumpy mail” in getting attention.
And as a tea drinker, I appreciate the gift of 8 tea bags…
…2 each of 4 of the Twinings blends…
…and I’m enjoying a cup of “Chai” as I write this.
BUT…