Today we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his "Business Profits Triangle". The focus is on copywriting and how the 3 sides of the triangle inter-relate. Let's … [Continue reading]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 2
Here's the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his "Business Profits Triangle". In this section, we move on to discussing the second side of the triangle and that's marketing. More … [Continue reading]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 1
Recently had the chance to interview my good mate Pete Godfrey, one of Australia's (the world's even!) best direct response copywriters. The topic was what Pete calls the "Business Profits Triangle"... ...how mindset, marketing and copywriting … [Continue reading]
Marketing Secrets From Tyler Perry
...plus some inspiring life lessons as well. Now, I confess, I had never heard of Tyler Perry until I came across this article... "Interview: Tyler Perry, movie mogul" The guy has a multi-million dollar media empire but is little known outside … [Continue reading]
Business, Marketing And The Full Tilt Boogie
Ace copywriter John Carlton has a new post on his blog titled... "Full Tilt Boogie" What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It's something I've discussed … [Continue reading]