Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
This week saw the "Melbourne Cup" horse race here in Australia. (No luck for me in picking the winner, I'm afraid!) It's a big event and known as "The Race That Stops A Nation". Even though it's an official holiday only in Melbourne... ...it … [Continue reading]
***UPDATE: This Offer Is Now Closed*** ...for 3 fortunate readers of this blog. I've mentioned many times before my admiration for copywriter Pete Godfrey and I'm a long-time subscriber to his monthly newsletter... ..."The Emotional Ad Writing … [Continue reading]
As a follow up to the regular "Looking Ahead - Marketing Calendar" feature, here's a special guest post from Troy White from "The Total Package". Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to … [Continue reading]
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you … [Continue reading]
I recently enthused about the "Compare the Meerkat" campaign for the UK insurance site "Comparethe market.com" (in the post "Emotional Direct Response Meerkating?!?"). But are there dangers in an off-beat, somewhat zany campaign like this? I'll … [Continue reading]