It's an occupational hazard of using a computer... ...over time your keyboard is likely to get a little...messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)... ...they can be difficult to clean … [Continue reading]
Brain Boosters For Copywriters…
...and marketers...in fact, pretty much anyone! Let's face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of … [Continue reading]
Marketing And Copywriting With The Beatles
You've probably noticed that The Beatles are back in the news... ...with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there's been enormous interest and The Beatles currently … [Continue reading]
The Social Media Marketing Delusion…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing... and... … [Continue reading]
Use And Abuse Of THIS Famous Headline
Recently invested in "The Secrets Of Emotional, HOT-Button Copywriting" by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny … [Continue reading]