Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
...and marketers...in fact, pretty much anyone! Let's face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of … [Continue reading]
You've probably noticed that The Beatles are back in the news... ...with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there's been enormous interest and The Beatles currently … [Continue reading]
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing... and... … [Continue reading]
Recently invested in "The Secrets Of Emotional, HOT-Button Copywriting" by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny … [Continue reading]
Christmas and New Year are clearly the big events in December for marketers to focus on. In Australia we also have the official first day of summer (December 1st) and the end of the school year. Elsewhere, there is the usual selection of more … [Continue reading]