Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you … [Continue reading]
I recently enthused about the "Compare the Meerkat" campaign for the UK insurance site "Comparethe market.com" (in the post "Emotional Direct Response Meerkating?!?"). But are there dangers in an off-beat, somewhat zany campaign like this? I'll … [Continue reading]
Wonderful cartoon from the great Tom Fishburne... ...neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in … [Continue reading]
The great Drayton Bird, direct response marketing and copywriting maven par excellence, recently held a free webinar for his subscribers. The topic was the "10 Best Ads Of The Last 10 Years". The ads were selected primarily on the basis of how … [Continue reading]
Interbrand have just released their annual review where they assign a "Brand Value" to the world's leading brand names. Here's the Top 10 for 2010... 1. (1) Coca Cola 2. (2) IBM 3. (3) Microsoft 4. (7) Google 5. (4) GE (General Electric) 6. … [Continue reading]