Recently invested in "The Secrets Of Emotional, HOT-Button Copywriting" by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny … [Continue reading]
Looking Ahead – Marketing Calendar December 2010
Christmas and New Year are clearly the big events in December for marketers to focus on. In Australia we also have the official first day of summer (December 1st) and the end of the school year. Elsewhere, there is the usual selection of more … [Continue reading]
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the "Melbourne Cup" horse race here in Australia. (No luck for me in picking the winner, I'm afraid!) It's a big event and known as "The Race That Stops A Nation". Even though it's an official holiday only in Melbourne... ...it … [Continue reading]
2 FREE Issues Of Pete Godfrey’s ‘Emotional Ad Writing’ Newsletter…
***UPDATE: This Offer Is Now Closed*** ...for 3 fortunate readers of this blog. I've mentioned many times before my admiration for copywriter Pete Godfrey and I'm a long-time subscriber to his monthly newsletter... ..."The Emotional Ad Writing … [Continue reading]
More Holiday Promotions Ideas For Marketers
As a follow up to the regular "Looking Ahead - Marketing Calendar" feature, here's a special guest post from Troy White from "The Total Package". Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to … [Continue reading]