Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Next month is February... ...and that means Valentine's Day (February 14, of course)! Other dates of note... 2 February - Groundhog Day 3 February - Chinese New Year (it's the "Year of The Rabbit") 6 February - Monopoly first went on sale in … [Continue reading]
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies... ...and the cyber-equivalent seems to be cropping up in social-media land... This wonderful cartoon from the great "marketoonist" Tom … [Continue reading]
A belated "Happy New Year"! I've been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven't quite mastered the art of being a "Road Warrior"... ...so apologies for the lack of posts these … [Continue reading]
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising... Now, I confess to being a fan of "Mad Men"... ...and I think this is a little unfair to Don Draper and … [Continue reading]
Christmas is fast approaching, along with the end of the year of course. What the hell happened to 2010?!? Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right … [Continue reading]