Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results... "Seth Godin Says This About Stories And Marketing". That sparked off a couple of ideas and here are 2 more examples that I … [Continue reading]
EDITOR'S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing "The Total Package" on a regular basis. That's a great shame because it really was a great resource for direct response copywriters and marketers. To fill some … [Continue reading]
Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled... "The Power Concept In Copy". Some fascinating background to one of the most effective ads ever written... ...along with some info on a couple of marketing … [Continue reading]
Public service announcement time. No doubt you've been following events in Japan and are as horrified as I am at the scale of the destruction. Here in Australia (and NZ) we've had our fair share of natural disasters this year... ...but they're … [Continue reading]
...with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon... Tom's full article is at "outsourcing social media". So to outsource or not? Well, one thing as a business owner or manager you should NEVER outsource … [Continue reading]