Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
ANZAC Day is arguably the most sacred day in the nation's calendar... ...and here's a good article in "The Australian"... "The next Anzac century." ...that expands a little on the reasons why. And on this ANZAC Day 2011, here's a recently … [Continue reading]
Couldn't resist posting this wonderful cartoon from Tom Fishburne... Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is... … [Continue reading]
After the event-intensive frenzy of April... ...May is fairly quiet. In Australia there is... May 2 - Labour Day (in Queensland) May 8 - Mother's Day ...and "Australian Fashion Week" starts on May 2. Winter is fast approaching and the season … [Continue reading]
Not just another great cartoon from Tom Fishburne... ...but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at... "brandtube" It concerns the most mundane of products... … [Continue reading]
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex... "Jack Wills censured for 'overtly sexual' catalogue" There's also a "Royal" connection (apparently Prince Harry is a fan of the … [Continue reading]