Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Gee, is there any marketing problem that a Groupon promotion can't solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post "holy groupon". Here's my take on how … [Continue reading]
Better Conversion Tip #6 - Use Google Analytics Google offers a free conversion and traffic tracking tool that you should take advantage of, if you aren’t already. The tracking tool is comprised of a bit of Javascript code that you put at the bottom … [Continue reading]
OK, as I write this, it's still June 12 in the USA... ...but it's morning on June 13 here in Australia. Which means... ...I forgot that June 12 is the birthday of one of the greatest copywriters of all time... ...the incomparable "Sir" Gary … [Continue reading]
Whoa...half of the year is almost gone... ...as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or … [Continue reading]
Better Conversion Tip #5 - Create Redirect Links If you’re promoting a product on your site, and your site is a database-driven shopping cart e-commerce system, then you probably have links like the following for each product … [Continue reading]