Better Conversion Tip #8 - Create Targeted Landing Pages When you're driving traffic to your website with ads, make sure the visitor arrives at a page that is consistent with the message in the ad. In most cases, that means that it will be far more … [Continue reading]
Better Website Conversion Tips – Part 7
Better Conversion Tip #7 - Have a "3C" Call To Action In any form of direct response marketing, the objective is to get the prospect or the visitor to your site to take a specific action. The "Call To Action" is how you communicate that desired … [Continue reading]
Grapes, Small Flaws And Copywriting
In direct response copywriting, it's sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this... 1. Most people know that very rarely is something "perfect". By admitting to a small flaw … [Continue reading]
Does “Marketing Fairy Dust” Really Work?
"No" is the answer... ...but that doesn't stop some people from hoping! Tom Fishburne quite rightly says... "There is no marketing fairy dust. Yet. However, we marketers often get excited about the marketing fad du jour." Read the whole article … [Continue reading]
If You’re Marketing On Facebook, You Should Know This…
I confess, I was a little reluctant to write this post... ...because I've been somewhat sceptical of social media as a marketing channel. And to be blunt, that scepticism has not been completely justified. Social media can be a very effective … [Continue reading]