Better Conversion Tip #11 - Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are … [Continue reading]
Better Website Conversion Tips – Part 10
Been a while since the last in this series of "Better Website Conversion Tips". Apologies dear reader! You can find the previous post in the series at... "Better Website Conversion Tips - Part 9". Here's the next in the series... *** Better … [Continue reading]
It’s Not The Mousetrap…It’s All About The Marketing…
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing... The full article "a better mousetrap" contains a number of interesting points and well worth the read. Two big points to consider... 1. Is anyone … [Continue reading]
Celebrities And Direct Response Marketing
There's a solid marketing reason for including the picture on the left of a hot, sexy woman. Read on to discover the answer... ...but before that let's look again at celebrities and marketing. In a previous post we considered... "Celebrity Perils … [Continue reading]
Even Vampire Squids Need A “Go-To-Guy”
Having worked in investment banking for many years, this item intrigued me... "Goldman Sachs shares plunge after chief Lloyd Blankfein hires high-profile lawyer Reid Weingarten". Now, I have no more idea of who Reid Weingarten is than anyone else … [Continue reading]