In a previous post... "Info Products For Marketers Made Easy - Introduction" ...we looked at how marketers can use Info Products in a number of different ways (including lead generation and as bonuses). In this post we look at the first way marketers … [Continue reading]
Info Products For Marketers Made Easy – Introduction
Even if you're not in the "Information Marketing" business... ...if you are serious about success as a direct response marketer you need your own high quality "Info Products". You need them for... 1) Lead generation 2) Building credibility and … [Continue reading]
You…A Pointy Plastic Creative Advertising Award Winner?
Are you a direct response copywriter (or marketer) who's tired of not getting any respect and acclaim from advertising industry types? Tired of simply producing results and making tons of sales... ...but not being recognised for your creative … [Continue reading]
Turning Marketing Trash Into Cash
Guest post from my good mate Pete Godfrey... ...with some killer marketing tips on making the most of those old leads you might have hanging around. One tip of my own, from painful marketing experience, is that if you haven't contacted these old … [Continue reading]
Copywriting Lessons From The Salvation Army
Another reminder that Christmas is on the way in my mailbox today... ...in the form of the Christmas Appeal letter from the Salvation Army. And I found a couple of useful little reminders of copywriting techniques in there. I'm a regular … [Continue reading]