I've commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat "Aleksandr Orlov" and his "Compare The Meerkat" site... "Emotional Direct Response Meerkating?!?" So I was interested in this recent … [Continue reading]
Looking Ahead – Marketing Calendar November 2011
November... ...and in Australia that means... ...the Melbourne Cup! This year it falls on Tuesday, November 1. November 11 is Remembrance Day. Outside of that, there are no purely local events of note. Melbourne Cup traditionally marks the … [Continue reading]
Video – John Carlton On Copywriting Basics
Came across these 3 videos from copywriting giant John Carlton. Hopefully there will be a few more. #1 How To Write … [Continue reading]
Brand Stretching…Is It Ever Smart?
Great cartoon on one of the greatest perils facing marketers... Why is brand stretching and the related tactic of line extension so dangerous? Well, basically it comes down to positioning. A brand can only occupy ONE space in the mind of the … [Continue reading]
Better Website Conversion Tips – Part 12
Better Conversion Tip #12 - Use Takeaway Selling To Increase The Urgency When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally … [Continue reading]