I'm currently in the UK spending Christmas with family. One of the things I enjoy when "on the road" is observing how business and marketing is conducted differently in different countries. Here are 3 observations that provide reminders of timeless … [Continue reading]
Looking Ahead – Marketing Calendar January 2012

Time to look ahead to the first month of the New Year 2012... ...at events and anniversaries that a smart marketer can use as the basis for a promotion. The start of the New Year itself is a great reason for a promotion. At this time, most people … [Continue reading]
Marketing Trends 2012 – Take 1
OK, at this time of the year (and usually into January) it's the custom for experts and commentators to comment on the trends and other developments they see for the year ahead. Here's one of the first that I've seen from the folks at … [Continue reading]
Want To Make More Money? Do This…

With the year end approaching and thoughts turning to plans and goals for 2012, here's a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the "School Of Hard Knocks" about success and what to really … [Continue reading]