OK, at this time of the year (and usually into January) it's the custom for experts and commentators to comment on the trends and other developments they see for the year ahead. Here's one of the first that I've seen from the folks at … [Continue reading]
Want To Make More Money? Do This…
With the year end approaching and thoughts turning to plans and goals for 2012, here's a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the "School Of Hard Knocks" about success and what to really … [Continue reading]
Before Running A Groupon Promotion, Read This…
...and the same applies to any other coupon type deal. Now I confess, that I haven't paid too much attention to the whole Groupon and online-coupon frenzy. Sure I was aware that it was going on... ...but it wasn't directly relevant to my … [Continue reading]
December Is Here…Recap Of Holiday Promotion Ideas
December is here, the Advent Season has arrived... ... holiday marketing campaigns are in full swing. In my inbox this morning was a "12 Days Of Christmas" themed campaign... (let's overlook the fact that officially the 12 Days of Christmas starts … [Continue reading]
Social Media Marketing – New, Improved Snake Oil?
Another great cartoon from Marketoonist Tom Fishburne... "Social media is not a cure-all. Yet it is often treated as a marketing magic elixir. It can be difficult to sort the promise from the hype." The whole post is here... "social media snake … [Continue reading]