December is here, the Advent Season has arrived... ... holiday marketing campaigns are in full swing. In my inbox this morning was a "12 Days Of Christmas" themed campaign... (let's overlook the fact that officially the 12 Days of Christmas starts … [Continue reading]
Social Media Marketing – New, Improved Snake Oil?
Another great cartoon from Marketoonist Tom Fishburne... "Social media is not a cure-all. Yet it is often treated as a marketing magic elixir. It can be difficult to sort the promise from the hype." The whole post is here... "social media snake … [Continue reading]
Dude! You Changed The Site!
Yes, I have given the site a makeover... ...and changed the theme to the "Wordpress Dream Theme". Like many online marketers I have... 1) Settled on Wordpress as the preferred platform as a Content Management System for websites 2) Looked at, … [Continue reading]
When “Success” Might Put You Out Of Business…
Here's a cautionary tale about the potential problems using a service like Groupon... ...and how having too many customers can be a BIG, business-threatening problem... "Groupon demand almost finishes cupcake maker" In brief... "Rachel Brown, who … [Continue reading]
Drayton Bird Speaks – Why Most Copy Sucks…
...and what to do about it if you're a copywriter or a serious marketer. Here's an article from the great Drayton Bird that originally appeared over at Clayton Makepeace's "The Total Package". Titled "What Some Famous Copywriters Taught … [Continue reading]