Came across a fascinating post about advertising legend David Ogilvy... ...at a rather interesting site called "Letters Of Note - Correspondence Deserving Of A Wider Audience". The post is titled... "I am a lousy copywriter" ...and covers a … [Continue reading]
Lot Of People Seem To Be Lovin’ McDonald’s
McDonald's recently announced their financial results for 2012... "The company, which has enjoyed a stellar few years following the economic crisis, said that its turnover had increased by 12pc to $27bn, with net income increasing 11pc to … [Continue reading]
Not Every Award Is Helpful In Your Advertising
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, "Scientific Advertising" was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on … [Continue reading]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it's a central principle to focus not only the results that people will get from your product or service... ...but also the feelings they will experience. While left-brain types like myself … [Continue reading]
Looking Ahead – Marketing Calendar February 2012
It's that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it's never too early … [Continue reading]