The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, "Scientific Advertising" was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on … [Continue reading]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it's a central principle to focus not only the results that people will get from your product or service... ...but also the feelings they will experience. While left-brain types like myself … [Continue reading]
Looking Ahead – Marketing Calendar February 2012
It's that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it's never too early … [Continue reading]
Marketing Trends For 2012 – Roundup
In case you missed any of the individual posts... ...here's a roundup of the series "Marketing Trends For 2012" Marketing Trends For 2012 - Take 1 Marketing trends For 2012 - Take 2 Marketing Trends For 2012 - Take 3 (Trends In Video) Marketing … [Continue reading]
What Price Loyalty In Marketing?
This latest Tom Fishburne cartoon brought a smile to my face... ...and an instant identification with the main character! Perhaps I don't quite need a separate bag for my "loyalty" cards but there are enough of them. Which begs the question, of … [Continue reading]