Something to ponder... ...is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it's the best approach to ANY advertising. I raise the question because of a … [Continue reading]
The Artist, The Copywriter And Adapting To The Market
Finally got around to seeing "The Artist" at the movies today, so that provides a good enough reason to post this trailer... Not sure if it was really deserving of the "Best Picture" Oscar (although, let's face it, there wasn't much … [Continue reading]
Better Website Conversion Tips – Recap And Summary
Time to bring this somewhat sprawling series on "Better Website Conversion Tips" to a close. Below are the links to the individual posts in the series to make it easy for you to review and revisit particular sections. To summarise the key … [Continue reading]
Better Website Conversion Tips – Part 13
Better Conversion Tip #13 – Review Your Copy (You can find the previous post in this series here "Better Website Conversion Tips - Part 12".) In this series, I've assumed that you've already got some sort of web page up with some copy in … [Continue reading]
5 Useful FREE Tools For Copywriters
The April 2012 edition of "Australian PC User" has as its lead article... ..."Top 140 Freebies". That prompted me to share 5 very handy (and free) resources that I find useful. These won't help you become a better copywriter... ...but they will … [Continue reading]