No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the … [Continue reading]
Neil Armstrong – Shooting For The Moon
Nothing to do directly with marketing or copywriting... ...but everything to do with the power of the human spirit and the drive to explore and discover. Astronaut Neil Armstrong, the first man to walk on the Moon, died yesterday (25 August) at the … [Continue reading]
Chet Holmes – Marketing And Business Giant
Sad to hear recently of the death of Chet Holmes... ...sales, marketing and business building expert. I first came across Chet's work listening to the audios of a Jay Abraham event and my immediate thoughts were... "Wow! This guy is … [Continue reading]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over... ...and by all accounts have been a great success. I confess that I'm not a great sports fan... ...but once I started watching some of the events was quickly drawn in! As a strong advocate of … [Continue reading]
Looking Ahead – Marketing Calendar September 2012
Time to take a look ahead at the coming month of September 2012... ...at events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. Starting off in … [Continue reading]