...as well as any marketer and entrepreneur. Have you ever pinned down what is the REAL secret of success? Hard work, sure. Lucky breaks, definitely. The right knowledge and skills also play a big part in it. But then there's "the rest of the … [Continue reading]
The Classic Marketing Product Story
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the … [Continue reading]
Copywriter’s Nightmare – “Launch Delayed Because…”
No copywriter wants to be in the nightmare situation where a big project... ...like a major product launch, for example... is held up because the copy isn't finished. Even if it's not your fault... ...there are going to be problems and unhappy … [Continue reading]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention... "French bread spiked with LSD in CIA experiment" I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out … [Continue reading]
Ridiculous Breakthrough In Copywriting
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you'd tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week...even months... to finish a … [Continue reading]