Long-copy versus short-copy seems to be a perennial debate in the world of marketing. When I first started out in direct response copywriting back in 2004 (and that seems a very long time ago!)... ...the topic was being debated vigorously. Then as … [Continue reading]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween... ...and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no … [Continue reading]
Masters Of Marketing And Copywriting That Really Sells
Attended the "Masters Of Marketing Masterclass" in Sydney the other day (October 25). Put on by the folks at "The Marketing Campus" it was billed as... "How to write content that really sells. Everything you must know to thrive and survive in … [Continue reading]
[Infographic] – Short History Of Online Video
Video has become increasingly important in online marketing... ...so it's worth knowing a little about the history and how online video has developed. Here's a handy infographic summary... ...with some observations to follow... OK, so WHY is … [Continue reading]
Marketing, The Rolling Stones, Now!
This year, 2012, marks the 50th anniversary of the founding of the "Greatest Rock'n Roll Band In the World"... ...the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album "Grrr!"... ...a new … [Continue reading]