Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Welcome to this month's “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It's a pretty barren month for major holidays. In … [Continue reading]
When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That's most obviously the case when selling any … [Continue reading]
Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2013. Two big themes or ideas. First, that we're now in the second half of the year. As with any … [Continue reading]
In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust... "Some Personal Observations On Buyer Behaviour" Noticed this post over at CopyBlogger... "30 Ways To Build The … [Continue reading]
With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion... ...along with the other holidays and events that fall in the coming month. If you're in the northern … [Continue reading]