Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
It's December 1st...I can't believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, "officially" it's the fourth Sunday before Christmas Day). You're probably familiar with the traditional "Advent … [Continue reading]
A HUGE smile and more than few chuckles when I saw this wonderful marketing cartoon from the incomparable Tom Fishburne... For those not familiar with the "post-production" reference... "In an ad shoot, we often hear someone say, “we’ll fix it in … [Continue reading]
It's that time of the month when we look ahead to creating... ...a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course … [Continue reading]
Long-copy versus short-copy seems to be a perennial debate in the world of marketing. When I first started out in direct response copywriting back in 2004 (and that seems a very long time ago!)... ...the topic was being debated vigorously. Then as … [Continue reading]
The witching hour is fast approaching on this Halloween... ...and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no … [Continue reading]