Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
"If the headline is poor, the copy will not be read. And copy that is not read does not sell goods. " - John Caples You can never spend too much time on headlines, in my humble opinion. As is often remarked, the headline is the "Ad for the Ad" … [Continue reading]
The July meeting of the GKIC London Chapter took place on 22 July, 2014 at our current home in the City of London. Hosted by the irrepressible David White, the meeting was well attended with a mix of regulars and newcomers. The first session was … [Continue reading]
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when … [Continue reading]
Another solid agenda at this month's meeting of the GKIC London chapter (slightly later this month on 27 June 2014). The meeting kicked off with guest speaker Robert Craven. Robert has been described as "the entrepreneurship guru" and is a … [Continue reading]
For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent... The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 The subtitle … [Continue reading]