Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent... The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 The subtitle … [Continue reading]
Time for our regular look ahead...this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion. Two big themes or … [Continue reading]
The latest meeting of the GKIC London Chapter took place yesterday (20 May 2014) at our new home in the heart of the City Of London. The new format seems to have bedded down and is working well. The meeting unfolded in 3 parts as follows... 1. … [Continue reading]
Came across this ad in the weekend papers and was struck by the clever way they had attached a "Celebrity Endorsement" to their version of the classic Harrington Jacket... ...and presumably without having to pay a penny for it! Who knew that those … [Continue reading]
OK, I confess I'm a BIG fan of "Game Of Thrones". Borderline obsessed. I've read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site … [Continue reading]