May 2014 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly … [Continue reading]
GKIC London Chapter – Meeting 18 March 2014
The March 2014 meeting of the GKIC London Chapter took place yesterday (18 March) at the new venue, the Eight Club, Change Alley London. The new venue was a success I think, once members managed to find the entrance! It's not especially prominent … [Continue reading]
Looking Ahead – Marketing Calendar April 2014
Here’s our regular look ahead at the coming month, April 2014… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest … [Continue reading]
GKIC London Chapter – Meeting 18 February 2104
The February 2014 meeting of the GKIC London Chapter was held yesterday at "The Anthologist" in Central London. Another full house was treated to an afternoon of great marketing information and tips along with the opportunity to meet and chat with … [Continue reading]