Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when … [Continue reading]
Another solid agenda at this month's meeting of the GKIC London chapter (slightly later this month on 27 June 2014). The meeting kicked off with guest speaker Robert Craven. Robert has been described as "the entrepreneurship guru" and is a … [Continue reading]
For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent... The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 The subtitle … [Continue reading]
Time for our regular look ahead...this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion. Two big themes or … [Continue reading]
The latest meeting of the GKIC London Chapter took place yesterday (20 May 2014) at our new home in the heart of the City Of London. The new format seems to have bedded down and is working well. The meeting unfolded in 3 parts as follows... 1. … [Continue reading]