A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It's always better to add value in a promotion … [Continue reading]
Looking Ahead – Marketing Calendar January 2015
2014 (where did the year go?!?) is almost over and the coming year of 2015 is fast approaching. So let's take a look ahead at the month of January 2015… …and events, anniversaries and other occasions that we can put to use for an event-driven … [Continue reading]
GKIC London Chapter – Meeting 19 November 2014
The November 2014 meeting of the GKIC London Chapter took place on Wednesday (November 19) at a new venue... ..."The Happenstance" on Ludgate Hill, London. The meeting kicked off with a presentation from guest speaker James Knight about the iMA … [Continue reading]
Looking Ahead – Marketing Calendar December 2014
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2014. That is to say, occasions, events and anniversaries that we can use as the building block for marketing … [Continue reading]
Halloween 2014 – Marketing Warnings From Beyond The Grave…
Halloween is here once again... ...and this is traditionally a time when it's believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over... ...what might … [Continue reading]