Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
2014 sees two significant anniversaries for McDonald's. First up, it's the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D's for a quick breakfast. Now, I'm not a particularly … [Continue reading]
Here's the regular look ahead... ...this time at the coming month of November 2014… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…a reminder that the end of the year and CHRISTMAS is … [Continue reading]
The latest meeting of the GKIC London Chapter took place on Tuesday, 23 September 2014. On this occasion, and it appears for the rest of the year, we were back at "The Anthologist" in Gresham Street. The "Eight Club" unexpectedly raised their room … [Continue reading]
...then you've probably got it made! Great marketing cartoon from Tom Fishburne... There's a famous quote that goes... "The secret of success is sincerity. Once you can fake that you've got it made." Originally from Jean Giraudoux (1882-1944) a … [Continue reading]
Time to look ahead at the month of October 2014 and the events, anniversaries and occasions that smart marketers can take advantage of and use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of … [Continue reading]