...most likely won't help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already … [Continue reading]
Looking Ahead – Marketing Calendar March 2015
Time to look ahead at the month of March 2015 at the events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main occasion of general interest is St Patrick’s Day on March 17. Plenty … [Continue reading]
Your Marketing Sucks – Book Review
“If the moolah you spend on marketing isn’t growing your business and bringing in more moolah in return then you have marketing that…sucks” Now, as reader of this blog and presumably a practitioner of direct response marketing, your marketing should … [Continue reading]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a "rant" but hopefully contains some useful marketing points... ...as well as providing a degree of amusement for you. It was prompted by a number of things... ...firstly an example from the latest edition of "No … [Continue reading]
Looking Ahead – Marketing Calendar February 2015
Let's take a look at the coming month of February 2015 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never … [Continue reading]