Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar December 2015. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns … [Continue reading]
This Halloween 2015 there's plenty in the world of marketing to get "spooked" about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to "Scientific Advertising"... ...and would David Ogilvy even … [Continue reading]
For various reasons (urgent client work and then being away on holidays) I've missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home "The Happenstance" on Ludgate … [Continue reading]
Here’s the regular look ahead… …this time at the coming month of November 2015… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2015. FIRST…a reminder that the end of the year and … [Continue reading]
It might sometimes seem that brand building and direct response marketing are mutually exclusive, even diametrically opposed forms of marketing. And there is an element of truth in that, when you consider modern day brand building as practiced by … [Continue reading]