Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
2015 is not yet over...we still have Christmas and the New Year to enjoy... ...but it's not too soon to get started on putting together a marketing calendar January 2016. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]
Christmas and the New Year are fast approaching. Next week sees the "Thanksgiving" holiday in the USA and "Black Friday" on November 27, which seems to have become a world-wide phenomenon in recent years. This traditionally marks the start of the … [Continue reading]
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar December 2015. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns … [Continue reading]
This Halloween 2015 there's plenty in the world of marketing to get "spooked" about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to "Scientific Advertising"... ...and would David Ogilvy even … [Continue reading]
For various reasons (urgent client work and then being away on holidays) I've missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home "The Happenstance" on Ludgate … [Continue reading]