OK, January is almost over (gee, what happened to the first month of the year) and Valentine's Day is fast approaching. I just received an email from PayPal with a Valentine's Day promotion. If you're going to have a special themed promotion, you … [Continue reading]
Marketing Lessons From Movie “Special Editions”
One of my all time favourite movies is "Heat". Written and directed by Michael Mann it stars Al Pacino and Robert de Niro in a crime epic set in LA. It's an enthralling, fast-paced movie with a surprising amount of depth to it. It also contains … [Continue reading]
Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…
...Insiders Reveal "Trouble Was Brewing For Years!" Did that headline get your attention? Even if it is a little, shall we say, "sensational"? A little "National Enquirer" perhaps? But if you've read this far I'm pretty sure you're wondering what … [Continue reading]
Marketing And Creating Value In Your Product – Haigh’s Chocolates
There's a famous case involving legendary copywriter Claude Hopkins and the Schlitz Beer company. In his book "My Life In Advertising" Hopkins describes an advertising campaign where he explained the enormous lengths the company went to in making … [Continue reading]
Happy New Year! – Have You Planned Your Marketing Calendar?
A belated "Happy New Year" to you! I was away in the UK over the Christmas and New Year period visiting family. As always when I travel, it was interesting to observe what goes on in different countries. I'll have more observations from my travels … [Continue reading]