Noticed this item today in the online "Advertising Age"... "Subway keeps trying to get off its diet of Jared, but it just can't quit him. Like him or hate him (love surely isn't an option), the seemingly ubiquitous sandwich-chain spokesman who lost … [Continue reading]
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I've mentioned previously that I love movies and recently went to see the new movie "There Will Be Blood". Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be … [Continue reading]
Copywriters – Beware The “Fake” Benefit
As a copywriter, I'm always keeping an eye out for examples of both good and bad advertising. I particularly look at headlines. Came across this example recently. It was a short classified style ad on Facebook. The headline was "Low … [Continue reading]
So, What Was The “Secret Tip” For Copywriters And Marketers?
A few posts back in "Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru..." I talked about attention grabbing headlines. I also mentioned that there was another "hidden" copywriting and marketing lesson in that … [Continue reading]
Marketing World Shocked As Top Copywriter Stops Writing!
I was going to call this post "Has The Offline Newsletter Had It's Day?" but decided to practice my "National Enquirer" headline skills! So which top copywriter has quit? Well, none actually. However, the great John Carlton has decided to stop … [Continue reading]